As a business tool, McKinsey & Company found emails to be 40 times more successful at acquiring new clients than either Facebook and Twitter—just one of the many interesting statistics to support the success of email marketing.
If you’re a startup or brand wanting to leverage this success, a well-designed email is crucial to breaking through the pack. Amongst so much competition, a great email design needs to capture the attention of the reader right away to avoid being deleted and risk never being seen. Moreover, your email marketing program needs to consider some of these top tips as well:
#1 Keep It Simple
If you are just starting out your email marketing, the best thing to do is to keep your email template simple yet purposeful. Head to fiverr.com if you need email designs made quickly and cheaply. There are an endless number of talented freelancers on fiverr.com developing templates with HTML or CSS template.
#2 Think of a compelling Subject Line
Your email Open Rate performance is almost purely based on whether or not you have a subject line that encourages the recipient to open the email. Create a subject header that sells what is in your email without telling what is in your email. Add a sense of urgency and a call to action as well!
See if your subject line is good enough: Subjectline.com
#3 Respect Your Subscribers
When someone offers you their email address, treat it with respect! The quickest way to lose subscribers is to frequently send them emails that have no value to them at all. Moreover, your email domain’s reputation may also be at risk with internet service providers (ISPs) and email service providers (ESPs), which may flag all your future email sends as “spam”, thus absolving any chance of having your emails seen or received.
#4 Brand Consistency
Each of your email layouts should possess a common theme or template that is similar to your website, as well as any previous emails. Whenever a subscriber sees an email from you, it helps them to remember who your company is and what you sell based on how your emails look and sound, so remember to keep your brand’s messaging as consistent as your design!
#5 Develop a Deployment Schedule (Cadence)
How often should you be sending emails? Once a year? Once a month? Daily? This article by Entrepreneur gives some suggestions since an email deployment cadence will vary depending on which industry your company is in, as well as many other variables. Another way to find out is by testing and looking at the opportunity cost of conversions versus the number of people who unsubscribe from your email marketing.