Author Archives: Anthony Frasca

What is Customer Relationship Marketing (CRM)?

Customer Relationship Management and CRM

Customer Relationship Management (CRM) is a modern, data-driven marketing and customer support practice that companies utilize in order to retain current customers, and acquire potential customers. CRM is also compilation of limitless customer-oriented data points, including email address, phone number, transaction details and more. Companies will utilize this customer data for a number of various […]

Data Regulation as a Responsibility for Marketers

data privacy, GDPR, data regulation, database marketing

Over the past 20 years, our world has exploded with a seemingly never-ending evolution of digital transformation. Accessibility to our infinite internet of things has enabled mankind to interact with others through video conference calls; scale business models to global markets; and amplified our ability to respond. As we connect to more platforms and engage […]

5 Tips for Email Marketing Success

email marketing guide frasca analytica

As a business tool, McKinsey & Company found emails to be 40 times more successful at acquiring new clients than either Facebook and Twitter—just one of the many interesting statistics to support the success of email marketing. If you’re a startup or brand wanting to leverage this success, a well-designed email is crucial to breaking through the pack. Amongst […]

Getting Started: Email Marketing

email marketing

In our opinion, Email marketing is the most vital marketing channel – period. Why are we so passionate about email marketing? Because it is the cheapest, most effective channel that helps businesses communicate directly to their customers and subscribers about their products or services. The largest retailers in the United States, such as Amazon, Walmart […]

Modern Day Marketing in 2019

Today is just like any other. You wake up, perform your daily morning ritual, just like you did yesterday. You open your phone and check your notifications on Facebook and Twitter. As you scroll through your Facebook News Feed, you see a picture of a coffee maker that’s similar to the one you were researching […]